ABOUT JOYPLUSH TOY

A hands-on toy partner from Dongguan to the world

Dongguan JoyNest Toys Co., Ltd. helps brands launch custom plush, baby, and AI-powered toys without the friction of huge minimums or rigid factories.

WHO WE ARE

Built for brands that want to move fast

JoyPlush Toy is the brand of Dongguan JoyNest Toys Co., Ltd. We design and manufacture custom plush toys, baby and toddler toys, cushions, designer toys, and a new generation of AI interactive plush, all under one roof.

Because we hold equity in our partner factory as a shareholder, our incentives are tied directly to your product quality and on-time delivery.

15+

Years export experience

100

Pieces minimum order

Days to first sample

30+

Countries shipped

OUR VALUES

What makes working with us different

Aligned ownership

Our partner factory is a shareholder, so quality and reliability are in everyone interest.

Small-batch friendly

Start at 100 pcs, reorder freely, and grow at the pace your market demands.

Export-ready

Deep experience supplying European and North American buyers.

Compliance first

We support CE, EN71, ASTM F963, CPC and other certifications.

AI capable

Multilingual conversational AI integrated into safe, cuddly plush.

Truly custom

Logo, fabric, color, voice, language, and packaging tailored to you.

REAL FACTORY, REAL PROCESS

From pattern to package, all under one roof

1. Pattern & Sample Design

2. Embroidery

3. Sewing

4. Stuffing & Filling

5. Quality Inspection

6. Export Packing

SAMPLE DEVELOPMENT & SHOWROOM

Inside our pattern room & sample showroom

Every project starts in our in-house pattern room, where sketches become sewable patterns and first samples. Next door, our showroom walls hold hundreds of samples we have developed for clients worldwide.